23 09 2008

I’ve been energrized!  A wave of blog posts has bubbled up in me, so get ready…

As is customary for the start of the school year, Aaron Brown from Fahlgren Mortine came and spoke at our PRSSA meeting today.  He brought his A-game again and really challenged me to think about what it is that I do as a PR practitioner.

I started going down the list:

– Cultivate Relationships

– Follow Market Trends

– Communicate Key Messages

The list could go on and on.  However, the more I looked at it, the more I began to think that public relations is more than just strategies; we do something larger.  What I propose good PR Practitioners/CIO (Chief Integration Officers as Aaron Brown puts it) do is create value for their brand/product.

Let’s think about this for a second.  What is the intrinsic value of a Big Mac or a Data Cooling Center or a politician’s credentials?  I’d say they have no value at all.  However, when people are made aware of them, they can then be given a price tag, earn a reputation or grow exponentially.

Here’s another way to look at it:

Say I go into my room and find the cure for the common cold.  I find a way to mass produce it and keep the price down so no one will ever have to be sidelined from the sniffles again.  However, I decide to never take it out of my room or tell anyone my secret.  What I did in that room becomes completely worthless.

But if I decide to share my work with the world, instantly the cure can be given a value – and not just a price tag, but something worth time, energy, conversation etc.

This idea excites and invigorates me to no end.


Eyes Open

26 07 2008

It’s amazing what you discover about yourself when you do what you love on a regular basis.  This internship I have right now at the Cleveland Clinic is teaching me so much about not just the major that I am investing tens  of thousands of dollars and 4 years into but also about things that I need to operate in life.

For example, I am quickly becoming a new media junkie.  I want to know about all the latest trends on the internet and what is coming down the pipeline.  Ever since my internship with Bob Evans, I have been intrigued with the power of these new and exciting tools (Shout out to Jamie Chabra, who set me on this path).

However, I’m discovering at the Clinic the usefulness of classic strategies.  Media Relations mixed with strong community and national initiatives are tools that are still very relevant.  In order for me to be the best PR practitioner I can be, I need to be able to grasp and harness the power of both.

This leads me to my epiphany.  The world is an ever changing place.  Everyday new issues arise that matter to people – and not just any people, friends and family.  In this post-modern world we live in, I need to be able to stay up with what’s going on and stay relevant to people’s lives.

At the same time, their are traditional values that I never want to leave behind.  One of the greatest lessons my mother ever taught me was when I was 16 and we went to a Taco Bell for dinner and I didn’t hold the door open for her.  She ripped me a new one.  That was the greatest lesson in chivalry and respect for women that I ever learned.

When I keep my eyes open for these things, I’m able to see so much and with a graduation, a new job and of course, a wedding in the near future, I’m finding more and more everyday.